AI is quoting our rates to potential clients. Here's how.

Our top-performing pages aren't the polished, clever ones — they're plain cost pages, and AI search tools have started treating them as the go-to answer. Here's exactly why.

My Best Google Business Hack (It's Lazy and It's Free!!)

The Google Business feature most tradies never touch — and it takes 30 seconds per job to turn into free local leads.

AI Agents are about to send you leads

The way people find tradies is about to change completely. The businesses that understand this now will have a serious head start.

Here are examples of good tradie ads and crap ones

One setting. Huge difference. (Meta ads for tradies)

Most people obsess over creative. Meanwhile, their ads are being served to someone three hours away who'll never book them. This week: the unglamorous Meta setting that actually moves the needle for trade businesses

This Kiwi contracting company just made a movie — and it's a masterclass in trade business marketing

Plus grab your free social content calendar for Google Sheets! Easy to use and hopefully something useful for your marketing toolkit.

Google just changed search forever

It's been 25 years of the same way to search, but Google's new update is actually going to help our trade businesses.

Meet the Hardest Worker In Your Marketing Toolbox

PLUS: The tradie getting millions of views each week on Instagram, three websites to help you with your marketing and CTAs you can steal.